"Design end-to-end branding for a New Brand under Rahul Enterprises"
Rahul Enterprises is an established B2B Grocery Service Provider in HORECAindustry.
They wanted to launch a new brand under the Rahul Enterprises umbrella. The aim of
the new brand is to attract newer clients,establish trustand carry forward 25 years of goodwill that
Rahul Enterprises had already established in tha industry
To build on the existing brand image and make something new from it was the key challenge. In this
case, Rahul Enterprises has a set base customer and regular clientele. The objectives were clear.
Coin a new brand name
Build a brand identity that is young and energetic
Design collaterals and digital tools to support activity
Cash in on the reputation that the parent company has built
for itself and explore new markets and clients
Have a strong digital presence and create a buzz
The brand needed a name that was easily recognizable and would immediately convey the services to their
clients. Humanizing the brand name and improving the recall value was the first step in the process.
Deciding the visual direction was key to this case Study. It would drive the entire campaign for creating
the buzz about this new brand and help it attain a strong position at the launch. Bright bold colours,
strong typography, geometric and clean modern shapes and lot of negative spaces were the driving
factors behind the visual elements in this case.
Along with strong branding and collaterals, digital prescence was another medium that needed strengthening.
We developed a responsive website and a brand guidebook to drive all future design decisions.